Archive for the ‘Realtors’ Category

November 19th, 2011  Posted at   Realtors

An ideal real estate agent is someone who can efficiently and properly handle the sale and/or purchase of a property or other acquisitions. He is someone with sufficient and reliable connections that can make the processing of papers for transfers of ownership to go smoothly and swiftly. Connections also mean wider prospects for buyers and properties being sold. Most agents in Mississauga are veterans when it comes to this kind of trade.

Mississauga is a popular hunting place for people who are looking for commercial establishments, houses and other residential properties. Its suburbs are well-developed and there are plenty of communities and neighborhoods that have earned a reputation for being the ideal locations for an ideal home. Real estate agents capitalize on this image, and they bring clients to the best places to do house hunting. They get to know their clients, their passions and their individual capacities to have a home of their own. And with this knowledge, they match clients with properties that are likely to catch their interest and match their needs, whether that may be an ideal place where their young children may grow up well, or a quiet place to have a rest house and retreat from the busy environment that roam around the high-rise buildings of the metropolis.

Mississauga has a wide suburban area since it started out as the suburban arm of Toronto. As time progressed, it became more prosperous and infrastructure began to rise in the downtown area. It became a large contributor of employment opportunities for the people in Toronto and the rest of the nearby cities. Because of this, it is now the fourth most populous city of the Great Lakes area. Agents, especially those who are new in the city, can take advantage of the large corporate population who needs reasonably priced and easily accessible housing units from their place of employment. High-rise condominium towers offer condo units that are attractive and highly sellable in the real estate business.

The houses in this city of Ontario, Canada are known to have beautifully designed facades. They are commonly built with sweeping terraces and porches, colonial style of architectural design, and situated in different neighborhoods, each with their own charming environment. Houses in Lorne Park and Port Credit, Lakeview, Meadowvale and other communities have ranging prices, and agents who have been in the city for a long time, and had gotten to know the communities, will also know the average price range of each community. Of course, condominiums are plentiful in Mississauga and agents have had great success in closing deals on these residential alternatives. (more…)

November 19th, 2011  Posted at   Realtors

A good real estate business card is invaluable to you as your first line of marketing for both your real estate company and for yourself. You need to make a huge first impression, because there are thousands of realtors out there, all willing to push you out of the way to get to your client. Commission on selling a house can be large if you find the right house buyer, and you want to make sure that it is you who is going to get that commission.

A real estate business card should start by showing your company name. Brand name recognition is very important in this field, and although they may be using you as their realtor, they also need to trust the company in which you work for. Many companies require that you put their background on the card, but if they don’t, then you have countless other backgrounds you can choose from. Business card templates can include a cityscape of either the city that you sell real estate in, or you could use a stock photo of a major city in the United States. Some realtors prefer to use landscapes showing a more residential suburb if that is what your specialty is. The choice is yours, but you need to take your time in finding the best business card template possible for the ultimate in professional business cards.

A real estate logo can be added to your professional business card with ease. It can include the words Equal Housing Opportunity, MLS, E-Pro, or a trademark realtor sign. The logo should include what kind of housing you sell, or what kind of realtor you are. Business cards have plenty of room for a logo either under your name or under the company name, and you should utilize this space. You can also use the logo of your company if they have a very popular logo to go with their company name. Anything to make your real estate business card stand out to your clients.

Since business cards are the only way homebuyers have to remember you, you should consider placing a photo of yourself on the card. Adding your face, or even your family to the background of the card can make a huge difference in adding to your value as a realtor. Your face can also be superimposed on the landscape background to show you and your area of expertise. Professional business cards in the real estate field often show a picture of someone standing in front of a very large house, but you may want to be unique and show yourself in front of an ocean if you work on the coast, or a mall if you work with commercial real estate. It is important to be different, and to wow your client before you even show them a house.

For printing a quality real estate business card, you need to have them professional printed with a glossy stock of paper, preferably with an UV coating. Make sure your picture is clear and not blurry. The address and phone number should be current, as well as the agency name and number. You have one chance to make a good first impression, make sure you do it right. (more…)

October 11th, 2011  Posted at   Realtors

Company Overview

Gene Preston and Mark Shaw founded Preston & Shaw Realtors in 1991 in Dayton, Ohio. Since its foundation, the company has grown to be one of the largest real estate brokerages in Dayton. With over 30 agents and six offices, Preston & Shaw has developed a reputation in Dayton of being professional but friendly.

When the housing market took a dip, Preston & Shaw’s business did as well. There was no shortage of homes for sale, but finding qualified buyers that were willing (and able) to pay a decent price for a home was tough, especially when faced with competition from other brokerages. With a solid background in business marketing, however, Mark Shaw knew it was time to find something to set his agency apart.

Investment in Yard Signs

Until this point, the business had encouraged its agents to use yard signs but had left it up to them to place the order and choose the design. The only stipulations were that the Preston & Shaw name and logo had to be on the sign. Looking to make his agency more up-level, Mark created a variety of unique Preston & Shaw designs, incorporating new brand colors of Kelly green and white. Rather than let the agents order their own signs, he chose to purchase long-lasting metal yard signs and place them in real estate frames. “The material is designed to last a lifetime,” says Shaw, “so my thought was that I spend a bit more money now and let it pay off for years to come.”

Outcome

Preston & Shaw’s total investment for the new real estate yard signs was just over $8,000. Each sign was customized with the specific agent’s name, and each agent received 20 signs to use for their various listings.

Just a few months after incorporating the signs, closings had increased by 30%, and showings had increased by 60%. “What I think the problem was before was that we weren’t sending a clear message,” Gene Preston explains, “But the new signs that Mark bought look professional and cohesive, which ultimately is helping to grow our business.”

Recommendations

  • When choosing a yard sign material, think about your budget in both the short-term and the long-term. If you need to save money now, go with a less-expensive material, like corrugated plastic, but be prepared to replace those signs down the road. If you can afford it upfront, consider metal signs, which are more-expensive but will last much longer.
  • Brand consistency is important for any business. If you want to capitalize on the power of your business name, slogan, reputation, etc., then make sure your signage and all of your other advertising is instantly-recognizable with your business. (more…)